Why restaurants should claim their business profile on ChatGPT (and how to set it up)

Your next customer might never open Google Maps. They'll ask ChatGPT where to get the best wood-fired pizza nearby, compare two spots, and decide where to order before they ever see your website.

With 1.2 billion people using ChatGPT every week, that shift is already happening. On November 10, 2026, OpenAI launched Businesses in ChatGPT, a free beta that lets restaurants claim the profile ChatGPT shows when it recommends them. For restaurants running their own online ordering and delivery, this is one of the most direct ways to get found when people use AI to decide what to eat.

What OpenAI launched

Businesses in ChatGPT gives owners control over how their business appears when ChatGPT mentions it. It has three parts:

• Business Hub: where you claim, verify, and manage your profile at chatgpt.com/business-hub.
• Business profile: the panel diners see when they tap your name in a ChatGPT answer, with your verified badge, website, and key details.
• Business Agents: a branded chat where customers can ask your business questions directly. At launch, agents are limited to eligible US ecommerce and online service businesses, with more categories planned.

Claiming and managing a profile is free during the beta. Local businesses like restaurants can claim their existing US listing today.

Why restaurants should claim their profile now

ChatGPT is already recommending restaurants, whether you've claimed your profile or not. The question is whether the details it shows are accurate and whether they send diners to you or to a marketplace.

You control the first impression. An unclaimed listing shows whatever ChatGPT has pieced together. A claimed, verified profile shows your website, your description, and your details, in your words.

You can point AI traffic to direct ordering. Marketplace apps typically charge 15% to 30% commission per order. Adding your own ordering site to your profile sends AI-driven demand to the channel where you keep the full margin and the customer data.

You get ready for agent-led ordering. People are starting to hand tasks like "order dinner for two under $60" to AI agents. Those agents need clean, structured information: what you serve, what it costs, and where to place the order. Restaurants with complete profiles and a working direct ordering link will be easier for agents to recommend and act on.

You're early. Restaurants that claim their profiles during the beta start collecting Insights data before most competitors notice.

One caveat from OpenAI: claiming a profile doesn't guarantee higher placement in ChatGPT answers. What it does is make sure every mention you already get works harder for your business.

How to claim your restaurant on ChatGPT

Claiming is free, and most of the work is verification.

1. Log in to ChatGPT with the account you use for the business.
2. Go to the Business Hub at chatgpt.com/business-hub.
3. Search for your restaurant and select it. If it isn't listed, enter it manually.
4. Click Get Started and sign in with the account that should be the admin.
5. Verify the business. Depending on your business, OpenAI may confirm ownership through your business phone number, email address, or website domain.
6. Verify your identity. The person managing the listing completes a separate ID check before they can publish changes or see analytics.
7. Complete your profile. Add your direct ordering website, confirm your details, and review how the profile looks before publishing.

Tip: use the domain where customers actually order. If your Shipday ordering page lives on your main site, link that page, not a third-party marketplace listing.

Get ready for direct delivery and AI agents

Claiming the profile is step one. The bigger opportunity is turning ChatGPT into a front door for your own ordering and delivery.

Link your direct ordering site. Your profile's website link is the most valuable click you can get from ChatGPT. Make sure it lands on a page where diners can order for pickup or delivery in a few taps, with no marketplace in between.

Prepare your menu for the product catalog. OpenAI already supports product catalogs for verified retailers, and catalog support for more business types is expected. For restaurants, that means your menu items, with names, descriptions, and prices, could show up right inside ChatGPT. Get ahead of it now: keep a clean, current menu with clear dish names and accurate prices.

Plan for your own restaurant agent. Business Agents aren't open to restaurants yet, but they're coming to more categories. Picture a diner asking your agent, "What should two of us order for date night around $60?" and getting a recommendation from your menu with a link to order direct.

Make delivery dependable. Agents and AI answers send diners where ordering is easy and reliable. Shipday helps restaurants run their own delivery with a branded ordering page, driver dispatch, live tracking, and on-demand drivers when your own team is busy. That way, the orders ChatGPT sends you get to the customer on time and without marketplace fees.

See how diners find you on ChatGPT

For the first time, restaurants can see how often ChatGPT brings them up. The Business Hub includes Insights that show aggregated activity over recent weeks:

• Mentions: how often your restaurant appears in ChatGPT answers. For local businesses, showing up in a result counts, even if the diner doesn't open your profile.
• Website clicks: how many people clicked through to your site from ChatGPT.
• Discovery topics: the themes behind those conversations, like "date night restaurants" or "wood-fired pizza near me."

Use discovery topics to guide your menu, specials, and website copy. If ChatGPT keeps surfacing you for "gluten-free Italian," make sure those dishes are easy to find and order on your direct ordering page. Insights are aggregated and private: OpenAI doesn't share individual conversations with businesses.

Start with the profile, build toward direct orders

AI search is becoming a real ordering channel, and the restaurants that show up well will be the ones that prepared early. Claim your profile at chatgpt.com/business-hub, link your direct ordering page, and get your menu ready for the catalog.

Then make sure every order ChatGPT sends you is delivered well. Book a Shipday demo to see how restaurants run commission-free direct ordering and delivery.