How Little Italy Boosted Delivery Efficiency and Customer Satisfaction with Shipday

The Challenge: Managing a Quadrupled Delivery Volume During in 2020

Before the pandemic, Little Italy handled deliveries in-house with just two drivers. But when COVID-19 hit, their delivery business quadrupled overnight, skyrocketing demand beyond what their small team could handle. Managing delivery logistics, providing real-time updates to customers, and keeping stress levels down inside the restaurant became a major hurdle.

"We needed a solution to help better automate our delivery program," Avery shared. "When there are so many orders coming in, and a customer calls asking where their food is, you need to have an answer — or better yet, avoid the call altogether by letting them track it themselves."

Without a system in place, the growing complexity risked harming the very customer experience they had worked so hard to build.

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The Solution: Shipday’s Seamless Delivery Management

In their search for a better system, Avery and his team discovered Shipday — a delivery management platform built to automate, streamline, and optimize restaurant deliveries.

Shipday offered a unique hybrid solution that fit Little Italy's needs perfectly: in-house delivery management, third-party driver integration (like DoorDash, UberEats, and Grubhub), and real-time tracking for customers — all in one platform.

One standout feature for Little Italy was the ability to dynamically outsource deliveries to third-party services when their in-house drivers got overwhelmed. “You can have in-house delivery and third party,” Avery explained. “So when you get too busy and can't handle the volume, you can ship them out to a third-party driver and make sure the order gets to your customer on time and not sacrifice the experience.”

Implementation: Seamlessly Integrating Shipday into Daily Operations

While specific timeline details weren’t recorded, what’s clear is that Shipday quickly became a daily tool for drivers, kitchen staff, and managers alike. Drivers now have a streamlined app "in their back pocket" that guides them through their deliveries stop-by-stop, eliminating confusion and reducing mistakes.

For the store, Shipday provided a centralized system that allowed staff to monitor delivery status in real time — reducing customer phone calls and allowing employees to stay focused on food preparation and service.

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